Monday, December 14, 2009

While Visions of Megamergers Danced In Their Heads





How do you celebrate your purchase of NBC-Universal while you cross your fingers and hope that the appropriate Federal agencies will approve it? By getting a head start on corporate synergy by mailing out dvds of second rate Universal movies to every Comcast employee? Exactly! But which second rate Universal DVDS to pick? While I can't say for sure if every employee received the same titles (although I'd bet money they did), this Comcaster received...wait for it...The Bourne Ultimatum and Evan Almighty!

To be fair, I heard that Bourne Ultimatum is a pretty decent action picture, but I would love to know how the powers that be decided on those two titles. Evan Almighty's much easier to figure, as Universal must have warehouses of that one sitting around.

But there's more...the letter accompanying these major motion pictures is priceless. The fist two paragraphs read:

"When Comcast brought cable to Tupelo, Mississippi in 1963, we had an innovative idea to bring full network television to this rural community for the first time. This simple idea became the foundation for the innovative company we have become.

That same year, a few thousand miles away, Gregory Peck won best actor in Universal Studios' "To Kill A Mockingbird," and The Beatles made their U.S. television debut on NBC News' Huntley Brinkley Report. As Comcast grew and added more subscribers, we were able to share these historic events with more consumers than was ever thought possible in new and exciting ways."

So just to review, we have Tupelo, the birthplace of Elvis, The Beatles, To Kill A Mockingbird, and Comcast. Dream big, indeed.

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